Gold+ Status was created for Shell's best customers to recognize and reward them for their loyalty. We helped concept, design, and execute the Shell website that launched the new program. After the launch we continued to create content for the unique experiences that these members were invited to attend.
When we were tasked with creating a TV campaign for Public Storage, we wanted to think outside the box. We believe we delivered as these commercials were featured in Adweek for the “Year’s Most Brain-Melting-est Ads”. The balloon spot was actually inspired by my own Aunt, who thought cloud storage had to do with the clouds in the sky.
Southwest Rapid Rewards is the loyalty program from Southwest Airlines that allows members to earn and redeem points through travel and everyday spending. Our team developed integrated email, print, and digital campaigns designed to highlight the value and excitement of earning points and turning everyday purchases into rewarding travel experiences.
Convenience has always been a driving factor for Shell customers. When they stop at Shell, they want their experience to be as quick and easy as possible. So we helped launch the new Shell App with mobile pay. We created a video and additional media content to help promote their new mobile pay feature.
CareCredit is a healthcare credit card designed for health and wellness needs for families and pets. They needed help on educating healthcare clinics on how their product works. So we designed a memory style game that would help users learn about the benefits of CareCredit. We also added additional incentives by having random winners receive a gift card for completing the game.
Shell V-Power NiTRO+ is Shell’s most premium fuel. This fuel is engineered primarily for driver enthusiasts. In order to capture that premium branding, we designed and established a look that was bold and rich.
The creation process for the Harbor Freight Credit Card video was unique. Harbor Freight had no real branding and no real brand voice. So we really started with a blank slate when creating this animated spot, but ended up with something that not only felt true to the brand but could be the foundation for all future brand content.
SCAN Health Plan has helped people in California find Health Insurance and Medicare. They have been around for over 40 years and have consistently been ranked of the best Medicare programs because of their constant effort to be there for their members. We brought this insight to life with this campaign that showed how you don’t just have SCAN, your WITH SCAN.
TreePeople is a California based nonprofit environmental advocacy group whose mission is to inspire and support people to take responsibility for the urban environment. In 2014, California was dealing with a severe drought. We wanted to help change the public perception about how trees are not water hogs, but instead they can help water conservation. These prints were not only created to help spread awareness of that fact, but they were printed on seed paper that could literally be planted into the ground to help grow new plants and be 100% environmentally friendly.
